Apgujeong Rodeo Street
Apgujeong Rodeo Street is known as the trendsetting hub of Korea. Emerging in the early 90s as a fashion center, it became a sanctuary for youth culture and a space for those seeking to break away from conventional values. While it was once famous for its association with Beverly Hills' Rodeo Drive and wealthy youth in luxury brands, it has evolved into a vibrant destination representing diverse youth culture. Today, it is packed with trendy eateries and popular spots, offering plenty to see and eat beyond just shopping.
About this place
Apgujeong Rodeo Street is known as the trendsetting hub of Korea. Emerging in the early 90s as a fashion center, it became a sanctuary for youth culture and a space for those seeking to break away from conventional values. While it was once famous for its association with Beverly Hills' Rodeo Drive and wealthy youth in luxury brands, it has evolved into a vibrant destination representing diverse youth culture. Today, it is packed with trendy eateries and popular spots, offering plenty to see and eat beyond just shopping.